What Makes Kia a Strong Brand in India?

February, 2024

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Kia entered the Indian market in 2017 with its first manufacturing plant set up in Anantpur, Andhra Pradesh. The Korean company makes world-class vehicles, keeping in mind young buyers as their target customers. Kia offers futuristic products and dynamic designs inspired by India. It is a premium brand that is known for its style and features. At present Kia has 4 car models available in the Indian market. All its models are doing well and are highly demanded in the markets.

Let us find out what makes the brand Kia stand out in comparison to other brands

  • A Disruptive Force
    Kia is one of the youngest car brands in India and has been able to establish itself as a disruptive force because of product innovation and strategic planning to enter the diverse Indian market. Kia focuses on providing an end-to-end solution to its customers. It provides a fully digital ownership experience to its customers from purchase to delivery at the doorstep through its recently launched digital showrooms.

  • Strong and Futuristic Products
    Kia’s cars are strong and loaded with futuristic features. It offers the best engine options in the respective segments. The GT line segment has high performance with a 1.5 l turbo petrol engine generating 118 bhp. Some of its futuristic features include

    1. R.E.A.D System -
      Real-time Emotion Adaptive Driving System monitors the driver’s emotional state and adjusts the car’s internal environment based on the assessment, creating an enjoyable driving experience.

    2. V-Touch Technology -
      This technology takes you beyond touchpads and touchscreens. It lets you control functions in the car just by pointing without pressing any buttons or touchscreens. It analyses users’ motion through 3D cameras.

    3. Connected Car Technology -
      Kia offers the UVO Connect feature which provides remote vehicle control and AI-based voice assistance. It lets you connect your car through an app on your phone with 66 smart features.

  • Dynamic Designs
    Kia cars are extraordinary in terms of design and looks, they are modern, sporty, and edgy. Its sleek designs make it very appealing. Kia cars have simple shapes, delicate interiors, and exteriors. Kia has created a family look for all its cars, that makes anyone recognize the brand immediately even from a distance. The signature grille, headlamps, and brand logo complete this family look.

  • Customer-Centric Approach
    Kia offers a variety of variants to match customer preferences. It also has an aggressive pricing strategy to suit different budgets. Kia has always focused on consumer needs and takes aftersale service initiatives to provide a seamless ownership experience to its customers. To enhance customer experience at the dealership, Kia has also launched around 300 customer touchpoints all across the country.

  • Robust Post Sales Network
    Kia has paid extra attention to its dealer and network strategy establishing a network of customer touchpoints across 160 cities. They started conducting dealership roadshows much before their sales launch which helped them get attention and amazing response from the dealers. Their participation in AutoExpo 2018 further helped them in gaining dealers. With the help of these dealers, Kia established customer touchpoints. These initiatives not only helped in establishing a post-sales network but also created a bond with the customers.

Kia Cars in India

  1. Kia Seltos -
    It is a 5-seater SUV available in 19 variants with 3 BS6 compliant engine options and 2 transmission options. It has a price range of 10 lakhs to 18 lakhs. It is a spacious car that is loaded with features and multiple powertrain options.

  2. Kia Sonet -
    It is also a 5-seater SUV available in a price range of 7 lakhs to 13 lakhs. It has 21 variants with 3 engine options and 2 transmission options. It has sharp and premium styling and 7 speakers bose sound system.

  3. Kia Carens -
    It is a 7-seater MUV in a price range of 9 lakhs to 17 lakhs. It comes in 19 variants with 3 engine options and 2 transmission options. It gives good value for money in its segment. It has great headroom and best-in-segment features. It also has an electric one-touch folding function for second-row seats and 64-colour ambient lighting.

  4. Kia Carnival -
    It is a 7-seater MUV in a price range of 30 lakhs to 35 lakhs. It comes in 4 variants, a BS6 2199cc diesel engine, and single automatic transmission. It offers multiple seating configurations, a powerful diesel engine, and a dual sunroof. The cabin is versatile and has luxury features like rear touchscreens and VIP seats. According to the reviews, it is a .-practical and very comfortable car expected to beat all benchmarks.


In a very short span, Kia has come across as a customer-centric car maker delivering innovative solutions and introducing futuristic service initiatives. All its designs and features are made to impress the young buyers. With a vision to provide sustainable mobility solutions, the company plans to launch a range of Battery Electric Vehicles (BEVs) and Purpose Built Vehicles (PBVs) for the Indian market in the future.

Also Read: Driving Excellence: Navnit Group Emerges as the Best Automobile Group in Mumbai

Source: hdfcergo.com

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